Hi, I'm Kathrin Roth a UX Designer with background in the brand & packaging design industry. Working in an agile environment of agencies, I know how to dig deep quickly into unknown fields from big pharma brands to growing ideas of little start-ups, and develop strong visual solutions by focusing on what is important. I have experience working with interdisciplinary teams and I love it.

My passion is to deeply understand the people and how they make decisions when interacting with a product. I want to develop design concepts, which meet the needs of clients, while also providing a great experience to the end users and make digital products accessible to all of us.

After the usual business hours you can find me at the stable whispering to horses, at the shores of the Elbe luring delicious fish to bite the hooks or simply enjoying the merits of freeing my mind through procrastination.